Bangladesh is potential country for e-marketing. Here a revelation had occurred in information and technology sector. Bangladesh is potential market place for e-marketing. E-marketing defines as using of information technology to apply on traditional marketing. Bangladesh has seven divisions, all the division are potential for e-marketing.
Right now some company continuing e-marketing in Bangladesh. The market leader of Bangladeshi e-marketing sector is bikroy.com. Some others company also operating e-business in Bangladesh namely akhanei.com, OLX etc.
Types of E-Marketing in Bangladesh:
There are some common types of e-marketing pattern follow the e-marketer. E-marketer displays various products advertising in their web site. They also conduct Search engine marketing.
E-mail Marketing: Marketer collect their buyer mail address and send various product related mail to pursue the buyer to buy their product. Marketer also sends mail in some special occasion to motivate the buyer.
Affiliate Marketing: Some marketer conducts affiliate marketing to peruse the buyer to buy their special product.
Search Engine Optimization (SEO): Marketer done their website SEO and get keyword based buyer and display various advertising in their own website to get the response of buyer. Some marketer use Googol AdSense or infolinks ads in their web site.
Inbound Marketing: Marketer creates good relation with customer and shear information about product finally try to peruse and buy the product.
Social Media Marketing: Marketer create their company page on various social media like facebook, twitter, Google plus and get their target customer.
Problems and Prospects of E-Marketing in Bangladesh: There is some limitation and some potentialities in e-marketing in Bangladesh.
Problems of E-Marketing in Bangladesh: The major problems are lack of computer, more internet cost, slow internet connection, unpredictable power supply, lack of credit card holder, language barrier, security problems, lack of trust etc.
Prospects of E-Marketing in Bangladesh: Though there is some problems in e-marketing in Bangladesh but it have some potentiality also that are better price, 24 hour service, less time consuming, information technology is improving, awareness also increasing among the people.
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